Backpack
You pick what your kids watch. No algorithm. No rabbit holes. No surprises.
Today, children inherit whatever the recommendation engine serves next, and the engine is optimized for watch time, not wellbeing. Backpack hands the controls back to parents: a grown-up-managed video dashboard where kids see only what their family has chosen, in their own private space. It turns screen time from a source of guilt into something families trust.
Business case
Parents are the highest-intent subscribers in consumer software: 68% prioritize educational value and safety over everything else, and the category compounds at roughly 17% a year. Backpack is live with founding-member pricing engineered as a loyalty flywheel: $1 a month, rising $1 each year and capped at $10, which rewards early adopters, locks in retention, and builds price escalation into the model from day one. Curation costs a fraction of content production, and the K-12 edition shares the same video library and infrastructure.
Market
Kids' educational apps · projected by 2033
The kids' educational apps market reached roughly $9.8B in 2024 and is projected to grow at about 17.4% CAGR to $33.5B by 2033. North America leads adoption, U.S. demand for premium kids' subscriptions is up roughly 42%, and safety is now the primary purchase driver: 81% of parents call parental controls essential.
Founding member: $1 a month
Lock in Backpack at $1/month. The price rises by $1 each year and is capped at $10, so early families keep the best rate for good.
Start at $1/month →
